Northern Ireland is where Game of Thrones production & much of the filming takes place.
For the shows fifth season, we orchestrated a series of stunts that saw the fantasy world of Westeros bleeding into the real world of Northern Ireland.
The stunts themselves took place in the real world but the campaign’s true home was online, as fans spread the word across social media.
By blurring the lines between digital marketing and valuable content, we made fans of the show fans of Northern Ireland.